Finding Courage


Lucia, a Hispanic marketing and sales veteran, shares the not so smooth transition from her homeland (Chile) to the US. She talks about finding courage at the workplace when her son got ill. 

More about Lucia: 

Lucia Ballas-Traynor is currently EVP of Client Partnerships for Hemisphere Media Group, a leading media company that owns and operates five leading Hispanic cable networks in the U.S., two Latin American cable networks, and the leading broadcast television network in Puerto Rico. With more than 25 years of experience in Hispanic Media, Lucia has built and led top Hispanic media brands across TV, digital, mobile, print, and live events. She served as Publisher of People en Español and General Manager of Galavision and MTV Tr3s. Prior to joining Hemisphere, she was co-founder and EVP of CafeMom's MamásLatinas, a bilingual online destination dedicated to entertaining and empowering Latina moms.  Lucia is married, has two kids in college.

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